The net will get a lot bigger in 2013.
The Internet Corporation for Assigned Names and Numbers(ICANN) will today release a list of some 2,000 proposals for new Internet address suffixes. They can represent hobbies, ethnic groups, corporate brand names and more.
For instance, the New York City wants Internet addresses ending in .nyc, while several companies and groups are looking to create .doctor, .music and .bank. Google Inc is also seeking .YouTube and .lol — the digital shorthand for ‘laugh out loud’ .
Companies would be able to create separate websites and separate addresses for each of their products even as they keep their existing .com name. One day, you might go to comedy.YouTube rather than YouTube.com/comedy.
It’ll take at least a year or two, however, for the first of these new suffixes to win approval and appear in use.